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THE 4 DECISIONS ASSESSMENT
Complete Team Guide for Understanding and Completing Your Assessment
Getting Started
INTRODUCTION
What Is the 4 Decisions Assessment?
Welcome to Your Starting Point
The 4 Decisions Assessment is like a health check-up for C-Space. Just like you'd visit a doctor to understand your physical health before starting a fitness program, we're assessing our company's health before beginning our transformation.
This assessment answers one critical question: "Where are we strong, and where do we need to improve?"
The Four Decisions Explained
Every business must make decisions in four critical areas. Get all four right, and you'll scale successfully. Miss one, and growth becomes painful or impossible.
Think of it like a table with four legs:
  • Strong in all four areas = Stable table (company grows smoothly)
  • Weak in one area = Wobbly table (company struggles)
  • Weak in two or more areas = Table collapses (company fails to scale)
THE FOUR DECISION AREAS:
PEOPLE
Do we have the right team doing the right things?
STRATEGY
Is our strategy clear and driving growth?
EXECUTION
Are our processes running smoothly?
CASH
Do we have enough cash to fuel growth?
Understanding the Purpose
WHY THIS ASSESSMENT MATTERS
The Honest Truth About Where We Are
Here's what makes this assessment powerful:
It forces us to be honest about our current state. No sugarcoating. No pretending. No "everything is fine."
Why Honesty Matters:
Imagine you went to the doctor and said "I'm perfectly healthy!" but you:
  • Haven't exercised in months
  • Eat fast food daily
  • Sleep 4 hours per night
  • Are stressed constantly
The doctor can't help you if you're not honest. Same with C-Space.

We can only fix what we acknowledge.
What Happens With Your Assessment
01
Individual Assessment
  • Each leadership team member completes the assessment independently
  • Takes about 20-30 minutes
  • Be brutally honest (your answers are confidential)
02
Discussion
  • We compare scores as a team
  • Where do we agree? Where do we disagree?
  • Disagreement is actually valuable (shows different perspectives)
03
Baseline Established
  • We calculate C-Space's overall score in each area
  • This becomes our "before" picture
  • No judgment - just facts
04
Prioritization
  • Which decision area needs most attention?
  • That's where we'll focus first in our 5-week transformation
05
Progress Tracking
  • We'll reassess quarterly
  • Track improvement over time
  • Celebrate progress
Your Role in This Assessment
What We're Asking:
Be Honest, Not Political
  • Don't answer based on what you think leadership wants to hear
  • Don't answer based on what would make you look good
  • Answer based on reality as you experience it
Be Specific, Not Vague
  • "I don't know" is a valid answer
  • "Sometimes" is better than "always" if it's more accurate
  • Think of recent examples, not ideal scenarios
Be Independent, Not Influenced
  • Don't discuss your answers with others before submitting
  • Don't try to coordinate scores
  • Your unique perspective is valuable
Be Constructive, Not Critical
  • Low scores aren't attacks on anyone
  • They're opportunities for improvement
  • We're assessing the SYSTEM, not PEOPLE
Decision #1
PEOPLE
Do We Have the Right People Doing the Right Things Right?
Understanding the People Decision
The Central Question:
"Would we enthusiastically rehire every single person on our team today?"
If you hesitated even for a second, we have People work to do.
What "Right People" Means
The Three-Part Test:
1
Do They Fit Our Values?
  • Not just competent, but aligned with how we want to work
  • Not just nice, but embody what C-Space stands for
  • Not just skilled, but cultural fit
2
Do They Manage Themselves?
  • Do you have to tell them what to do every day?
  • Or do they see what needs doing and do it?
  • Do they need constant supervision?
  • Or do they take ownership?
3
Do They Regularly WOW Us?
  • Not just adequate, but excellent
  • Not just completing tasks, but bringing ideas
  • Not just doing their job, but contributing to strategy
C-Space Example:
Imagine two candidates for front desk:
Candidate A:
  • Efficient, organized, follows procedures perfectly
  • But: treats members transactionally, doesn't care about their success
  • Technically competent, but doesn't fit "Community First" value
Candidate B:
  • Learning systems, sometimes makes mistakes
  • But: genuinely cares about members, remembers their names, celebrates their wins
  • Growing competence, PERFECT fit for "Community First" value

Who should we hire? Candidate B. Skills can be taught. Values can't.
C-Space Self-Test:
Low Self-Management:
  • Sees coffee is empty → tells manager → waits
  • Member has question → says "let me check with my manager" → delays
  • Problem occurs → waits for direction
High Self-Management:
  • Sees coffee is empty → orders more → done
  • Member has question → finds answer or escalates if truly complex
  • Problem occurs → tries solution or brings problem + suggested solution
C-Space WOW Examples:
Just Doing Job:
  • Events coordinator schedules the events on the calendar
  • Shows up and runs them
  • Cleans up after
  • Done
WOW Performance:
  • Events coordinator notices that members ask similar questions
  • Creates "Frequently Asked Questions" sheet
  • Designs workshop specifically addressing those questions
  • Surveys members after for feedback
  • Proposes new event series based on results
  • That's WOW
What "Right Things" Means
Are people working on what matters most?
The Problem:
You can have great people working on the wrong things:
  • Spending 80% of time on tasks that generate 20% of value
  • Busy but not productive
  • Working hard but not on priorities
C-Space Example:
Marketing Person's Week:
Option A (Wrong Things):
  • 10 hours: Making Instagram posts look perfect
  • 5 hours: Researching new social media trends
  • 3 hours: Redesigning email templates
  • 2 hours: Following up with leads
Result: Pretty social media, but no new members
Option B (Right Things):
  • 10 hours: Following up with 20 warm leads
  • 5 hours: Running Facebook ads to generate more leads
  • 3 hours: Creating content that answers member questions (SEO)
  • 2 hours: Hosting coffee chat with prospects
Result: 3 new members signed this week

Same person, same hours, completely different results.
What "Right" Means
Are they doing their work excellently?
The Standard:
Not "good enough" but "proud of this work."
C-Space Examples:
Adequate:
  • Tour happens
  • Prospect learns about the space
  • Gets pricing
  • Leaves
Excellent:
  • Tour happens
  • Prospect feels welcomed and excited
  • Learns about the space AND the community
  • Meets 2 current members who share their experience
  • Gets customized pricing based on their needs
  • Leaves thinking "I want to be part of this"
  • Receives follow-up email same day with next steps
See the difference?
Assessment Questions for PEOPLE
When you complete the assessment, you'll see questions like:
"Do you have the right people in the right seats?"
How to Answer:
Think about each person on your team:
  • Would you enthusiastically rehire them?
  • Are they in a role that fits their strengths?
  • Are there obvious mismatches?
Scoring Guide:
  • 5 (Strongly Agree): 90%+ of team is right people in right seats
  • 4: 75-90% are right fit
  • 3: 50-75% are right fit
  • 2: 25-50% are right fit
  • 1 (Strongly Disagree): Less than 25% are right fit
"Does everyone have a clear understanding of their role and responsibilities?"
How to Answer:
Think about recent weeks:
  • How often do you hear "I thought you were handling that"?
  • How often is there confusion about who owns what?
  • Could everyone clearly describe their accountability?
Real C-Space Test:
If you asked each team member "What are you accountable for?" would they give:
  • Clear, specific answers that match? (Score 5)
  • Mostly clear answers with some overlap? (Score 3-4)
  • Vague answers or contradictory answers? (Score 1-2)
"Do you have a systematic way to get employee feedback?"
Current Reality Check:
Do we currently:
  • Have regular 1-on-1s with every team member? (Y/N)
  • Ask "What should we Start/Stop/Keep doing?" regularly? (Y/N)
  • Document feedback and act on patterns? (Y/N)
  • Have anonymous feedback channels? (Y/N)
Scoring:
  • All yes = 5
  • Mostly yes = 4
  • Some yes = 3
  • Few yes = 2
  • All no = 1
"Would you rehire everyone on your team?"
This is the hardest question.
Be honest with yourself:
For each person, ask:
  • Knowing what I know now, would I hire them again?
  • Are they making the team better or holding us back?
  • Am I keeping them out of loyalty vs. performance?
It's okay to say no. That's why we're doing this assessment - to identify where we need to improve.
Common People Challenges at C-Space
Based on typical coworking spaces, we probably have some of these:
Challenge #1: Outgrown Roles
  • Someone who was great at 50 members is struggling at 100 members
  • Skills that worked early-stage don't work at scale
  • Need to level-up or move aside
Challenge #2: Unclear Accountability
  • "Everyone" is responsible for member experience (so no one is)
  • Overlapping roles causing conflicts
  • Gaps where no one owns critical functions
Challenge #3: Wrong Seat
  • Operations person who should be in sales
  • Creative person stuck doing administrative work
  • Leader who wants to be individual contributor
Challenge #4: Missing Capabilities
  • Need marketing expertise but no one has it
  • Need systems thinking but team is all "doers"
  • Need strategic thinking but team is all tactical
Challenge #5: Drama
  • Personality conflicts
  • Gossip and politics
  • Low trust between team members
Which of these sound familiar?
When you do the assessment, think about these patterns.
What Happens After People Assessment
1
If We Score High (80%+):
  • Great! People is a strength
  • We'll maintain it and focus on other areas
  • Still room for small improvements
2
If We Score Medium (60-80%):
  • Some good people, some gaps
  • We'll create improvement plan
  • Clarify accountabilities (FACe Chart helps)
  • Fill critical gaps
3
If We Score Low (<60%):
  • People will be our focus area
  • We'll need to make tough decisions
  • Hire for gaps, coach for improvements, move aside poor fits
  • This takes time but is essential
Decision #2
STRATEGY
Is Our Strategy Clear and Driving Growth?
Understanding the Strategy Decision
The Central Question:
"Can everyone on the team clearly articulate our strategy in one sentence?"
Try it right now. Can you?
If not, we have Strategy work to do.
What Strategy Is (And Isn't)
Strategy Is NOT:
  • Mission statement on the wall
  • Vague goals like "be the best"
  • Long PowerPoint deck no one reads
  • What you hope happens
Strategy IS:
  • Crystal clear who we serve
  • Specific promises we make them
  • Precise ways we're different from competitors
  • Clear destination we're heading toward
  • Measurable proof we're on track
The Gary Hamel Test:
Business strategist Gary Hamel says you don't have a real strategy unless it passes two tests:
Test #1: Does It Really Matter to Customers?
  • Not "we think it's important"
  • But "customers actually care about this"
  • They'd choose us specifically because of this
Test #2: Does It Differentiate You?
  • Not "we do this too"
  • But "we do this and competitors don't/can't"
  • Creates competitive advantage
C-Space Strategy Reality Check
Let's be honest about our current strategy:
Question 1: Who exactly do we serve?
Generic Answer (Not Strategy): "Professionals who need workspace"
Strategic Answer: "Tech startup founders in their first 3 years building product companies who need both deep work space and a community of other builders"
See the difference? Specific vs. vague.
Question 2: What do we promise them?
Generic Answer (Not Strategy): "Quality coworking space and good community"
Strategic Answer: "Three specific promises:
  1. Make 3 meaningful business connections in first 30 days
  1. 99.9% uptime on internet and power
  1. Learn one practical business skill per quarter"
See the difference? Measurable vs. vague.
Question 3: Why us vs. competitors?
Generic Answer (Not Strategy): "We're better/friendlier/more professional"
Strategic Answer: "We're the only curated community in Tashkent - we screen members for fit, facilitate connections systematically, and optimize for network quality over quantity. Others focus on filling desks; we focus on building relationships."
See the difference? Differentiated vs. generic.
Question 4: Where are we heading?
Generic Answer (Not Strategy): "We want to grow and be successful"
Strategic Answer: "By 2035, we'll connect 10,000 entrepreneurs across 10 locations in Central Asia, becoming the platform that powers regional entrepreneurship"
See the difference? Specific destination vs. vague aspiration.
Assessment Questions for STRATEGY
1
"Can you state your strategy in one sentence?"
Test Yourself Right Now:
Complete this sentence: "C-Space serves [WHO] by promising [WHAT] which differentiates us through [HOW]"
Could you complete it confidently?
  • Yes, clearly = 5
  • Mostly, with some hesitation = 3-4
  • Not really = 1-2
2
"Do you have 3-5 year goals that are clear and measurable?"
Current Reality:
Do we have written, specific goals for 2027-2028?
  • Number of members?
  • Number of locations?
  • Revenue targets?
  • Market position?
  • Retention rates?
If yes and everyone knows them: Score 4-5
If yes but unclear: Score 2-3
If no: Score 1
3
"Can every employee articulate your core customer?"
The Test:
Ask front desk person: "Who is our ideal member?"
If they say:
  • "Anyone who needs workspace" = Strategy problem (Score 1-2)
  • "Entrepreneurs and remote workers" = Better but still vague (Score 3)
  • "Tech startup founders building product companies, remote professionals from high-growth companies, and consultants building practices" = Clear strategy (Score 4-5)
4
"Do you review competitive threats weekly?"
Current Reality:
In our meetings, do we discuss:
  • What competitors are doing?
  • New competitors entering market?
  • Competitor pricing changes?
  • What we're learning from mystery shopping?
Weekly systematic review: Score 5
Monthly review: Score 3
Quarterly or ad hoc: Score 2
Never/rarely: Score 1
5
"Is your strategy driving sustainable growth?"
The Growth Test:
Look at last 12 months:
  • Growing 10%+ year-over-year? = Sustainable
  • Growing 0-10%? = Stagnant
  • Shrinking? = Crisis
But also ask WHY:
  • Growing because of our strategy? (we know why members choose us) = Score 5
  • Growing because market is growing? (rising tide lifts all boats) = Score 3
  • Growing but don't know why? (luck) = Score 2
Common Strategy Challenges
Challenge #1: Strategy in CEO's Head
  • Leader knows the strategy
  • But never articulated clearly
  • Team operates on assumptions
  • Everyone has different version
Challenge #2: No Real Differentiation
  • "We're like [competitor] but better"
  • No specific ways we're different
  • Competing on price (race to bottom)
  • Easily copied
Challenge #3: Too Many Strategies
  • Trying to serve everyone
  • Making every customer happy
  • No focus or prioritization
  • "Boiled ocean" approach
Challenge #4: Strategy-Execution Gap
  • Nice strategy on paper
  • But daily work doesn't reflect it
  • Team doesn't know how their work connects to strategy
  • Strategy collects dust
Challenge #5: No Proof Strategy Works
  • Can't explain why members choose us
  • Can't predict which marketing will work
  • No data connecting strategy to results
  • Flying blind
What Happens After Strategy Assessment
If We Score High (80%+):
  • Strategy is clear
  • We'll refine and communicate better
  • Focus on other areas
If We Score Medium (60-80%):
  • Strategy exists but unclear
  • Week 2 will clarify and document
  • 7 Strata and OPSP tools will help
  • Everyone will understand it
If We Score Low (<60%):
  • Strategy is our focus area
  • Week 2 will be intensive
  • We'll build strategy from scratch
  • Critical for everything else
Decision #3
EXECUTION
Are All Processes Running Without Drama?
Understanding the Execution Decision
The Central Question:
"Is there needless drama in our daily operations?"
Drama = Execution Problems
What Execution Means
Execution is about getting things done:
  • Reliably (things don't fall through cracks)
  • Efficiently (not wasting time/money)
  • Consistently (quality doesn't vary wildly)
  • Predictably (can forecast what happens)
The Three Signs of Good Execution:
Sign #1: No Drama
  • Things ship on time
  • Invoices are correct
  • Meetings start when scheduled
  • What's promised gets delivered
  • Problems are caught early, not crises
Sign #2: Reasonable Work Hours
  • No one working 70-hour weeks consistently
  • Team isn't constantly stressed
  • Reasonable pace is sustainable
  • Time for strategic thinking, not just firefighting
Sign #3: Industry-Leading Profitability
  • Making 3x industry average profit margins
  • Efficient operations = better margins
  • Good execution = more profitable
The Execution Test:
Think about last month at C-Space:
  • How many fires did we fight?
  • How many things went wrong unexpectedly?
  • How many things required heroic effort?
  • How many late nights/weekends working?

If answer is "too many," we have Execution problems.
The Difference Between Strategy and Execution
Strategy = What to do
Example: "Increase member retention to 95%"
Execution = Getting it done
  • Do we have a process for onboarding every member the same way?
  • Do we have metrics tracking retention in real-time?
  • Do we have weekly meetings solving retention issues?
  • Do we have checklist ensuring nothing is forgotten?
  • Do we have accountabilities clear?

You can have great strategy and terrible execution. Result: Nothing changes.
What Creates Execution Problems
Problem #1: No Processes
  • Everyone does things their own way
  • Quality depends on who's working
  • New people don't know "the right way"
  • Inconsistent results
Problem #2: Unclear Accountabilities
  • "Who's handling that?"
  • "I thought you were doing it"
  • Things fall between the cracks
  • Finger-pointing when things fail
Problem #3: No Meeting Rhythm
  • Information doesn't flow
  • Problems fester for weeks
  • Decisions take forever
  • Team is misaligned
Problem #4: No Data
  • "How are we doing?" (nobody knows)
  • Making decisions based on gut feel
  • Problems show up late (after damage done)
  • Can't measure if improvements work
Problem #5: Too Many Priorities
  • Everything is urgent
  • Nothing gets finished
  • Constant context-switching
  • Team is overwhelmed
C-Space Example: Member tours without process
  • Person A gives 30-minute tour, focuses on amenities
  • Person B gives 60-minute tour, focuses on community
  • Person C gives 15-minute tour, focuses on price
  • Members get totally different experiences
  • Conversion rates vary wildly
C-Space Example: Unclear accountability
  • Member complaint comes in
  • Front desk thinks operations will handle it
  • Operations thinks member services will handle it
  • Member services thinks front desk will handle it
  • Member never gets response
  • Member cancels membership
C-Space Example: No rhythm
  • Marketing has idea for event
  • Mentions it to events person in hallway
  • Events person forgets
  • Marketing thinks it's happening
  • Week of event, nothing prepared
  • Scramble or cancel
  • Drama
C-Space Example: No data
  • "Are members happy?" (we think so?)
  • "Is retention improving?" (feels like it?)
  • "Which marketing works?" (unclear)
  • Flying blind
Assessment Questions for EXECUTION
1
"Do you have a daily and weekly meeting rhythm?"
Current Reality:
Do we have:
  • Daily standup/huddle (15 minutes, same time every day)? Y/N
  • Weekly team meeting (90 minutes, same time every week)? Y/N
  • Clear agendas for both? Y/N
  • Consistent attendance? Y/N
All yes: Score 5
Some yes: Score 3
Mostly no: Score 1
2
"Is everyone aligned on the #1 priority this quarter?"
Test Right Now:
If I asked each team member "What's our #1 priority for Q4 2025?" would they all say the same thing?
Try it mentally:
  • Would answers be identical? Score 5
  • Would answers be similar? Score 3
  • Would answers vary widely? Score 1
3
"Do you have clear accountability for every function?"
The FACe Chart Test:
Could we easily create a chart showing:
  • Every major function (sales, ops, events, finance, etc.)
  • Who owns each one
  • What they're accountable for
Yes, easily: Score 5
Yes, with some confusion: Score 3
No, lots of overlap/gaps: Score 1
4
"Are your processes documented?"
Current Reality:
For our core processes (onboarding, billing, events, maintenance):
  • Are there written step-by-step procedures? Y/N
  • Do people actually use them? Y/N
  • Are they updated regularly? Y/N
All yes: Score 4-5
Some yes: Score 2-3
Mostly no: Score 1
5
"Do you track 3-5 Critical Numbers weekly?"
The Numbers Test:
Do we know and track every week:
  • Key metrics (occupancy, leads, retention, etc.)
  • Trend vs. last week
  • Whether we're on track
Yes, systematically: Score 5
Yes, informally: Score 3
No, rarely: Score 1
Common Execution Challenges
Challenge #1: Heroic Culture
  • Success depends on individual heroics
  • Someone works late to fix problem
  • "Saved the day" is common phrase
  • Not sustainable
Challenge #2: Constant Firefighting
  • Always reacting to urgent issues
  • Never time for important strategic work
  • Exhausting pace
  • High stress
Challenge #3: Inconsistent Quality
  • Sometimes excellent, sometimes terrible
  • Depends on who's working that day
  • Members get mixed experiences
  • Hard to scale
Challenge #4: Information Silos
  • Different people know different things
  • Knowledge is in people's heads, not documented
  • When someone's absent, things break
  • New people take forever to get up to speed
Challenge #5: Meeting Overwhelm
  • Too many meetings
  • Wrong people in meetings
  • Meetings run long and accomplish little
  • Everyone feels meetings are waste of time
What Happens After Execution Assessment
1
If We Score High (80%+):
  • Execution is smooth
  • We'll optimize and improve
  • Focus on other areas
2
If We Score Medium (60-80%):
  • Some good systems, some gaps
  • Week 3 will systematize everything
  • Meeting rhythm and processes
  • Rockefeller Habits will help
3
If We Score Low (<60%):
  • Execution is our crisis
  • Week 3 will be transformative
  • Need to build systems from scratch
  • Highest impact area
Decision #4
CASH
Do We Have Enough Cash to Fuel Growth?
Understanding the Cash Decision
The Central Question:
"Could we survive 3-6 months with zero revenue?"
If answer is no, we have Cash problems.
Why Cash Is Different from Profit

Many profitable companies run out of cash and die.
How?
The Growth Paradox:
Growth requires cash BEFORE it generates cash:
  • Need to pay deposits on new locations
  • Need to buy furniture before members move in
  • Need to hire staff before revenue covers salaries
  • Need to market before leads come in
Example:
We want to expand to second location:
  • Deposit: $10,000
  • Furniture: $30,000
  • Build-out: $20,000
  • Staff for 3 months before break-even: $15,000
  • Marketing: $5,000
Total needed: $80,000 BEFORE that location generates cash
If we don't have $80,000 sitting in bank, we can't expand.
This is why Jim Collins says: "Successful companies hold 3-10x more cash than average for their industries."
The First Law of Entrepreneurial Gravity
"Growth Sucks Cash"
The faster you grow, the more cash you need:
  • Hiring ahead of revenue
  • Inventory before sales
  • Infrastructure before users
  • Marketing before conversions
C-Space Reality:
If we want to grow from 100 members to 200 members:
  • Need more staff before revenue doubles
  • Need more space before members arrive
  • Need more marketing before leads come
  • Need cash to bridge the gap
What Good Cash Management Looks Like
Three Key Practices:
Practice #1: Know Your Numbers
  • Cash flow (not just profit)
  • Days sales outstanding (how long to collect)
  • Cash conversion cycle (cash in → cash out)
  • Burn rate (if applicable)
Practice #2: Improve the Cycle
  • Collect faster (reduce payment delays)
  • Spend smarter (negotiate better terms)
  • Optimize timing (when cash comes in vs. goes out)
Practice #3: Hold Reserves
  • 3-6 months operating expenses in bank
  • Sleep better at night
  • Can invest in opportunities
  • Weather storms
Assessment Questions for CASH
"Do you know your cash flow weekly?"
Current Reality:
Do we track:
  • Cash in bank today
  • Expected receipts this week
  • Expected payments this week
  • Net cash flow this week
Weekly tracking: Score 5
Monthly tracking: Score 3
Quarterly or less: Score 1
"Do you review cash as often as revenue?"
In our meetings:
How often do we discuss:
  • Revenue: (probably weekly)
  • Profit: (probably monthly)
  • Cash: (probably... rarely?)
If cash is discussed as often as revenue: Score 5
If discussed occasionally: Score 3
If rarely discussed: Score 1
"Could you survive 3 months with zero revenue?"
The Stress Test:
If every member stopped paying tomorrow:
  • Could we pay staff for 3 months? Y/N
  • Could we pay rent for 3 months? Y/N
  • Could we pay suppliers for 3 months? Y/N
All yes: Score 5
Some yes: Score 3
All no: Score 1
"Do you know your cash conversion cycle?"
The Formula:
How many days from:
  • Member signs up
  • To member pays
  • To we collect money
  • To we pay our expenses
Know it and track it: Score 5
Roughly know it: Score 3
Don't know it: Score 1
"Are you optimizing for cash flow in decisions?"
The Decision Filter:
When making decisions, do we ask:
  • "What does this do to revenue?" (probably yes)
  • "What does this do to profit?" (probably yes)
  • "What does this do to cash flow?" (probably not)
Always consider cash: Score 5
Sometimes consider cash: Score 3
Rarely consider cash: Score 1
Common Cash Challenges
Challenge #1: Profit ≠ Cash
  • "We're profitable on paper"
  • But cash is tight
  • Don't understand the difference
  • Make decisions based on profit, not cash
Challenge #2: Slow Collections
  • Members pay late
  • No systematic follow-up
  • Cash tied up in receivables
  • Can't pay our bills on time
Challenge #3: No Reserves
  • Living month-to-month
  • One bad month = crisis
  • Can't invest in opportunities
  • Constant stress
Challenge #4: Don't Track It
  • Only look at cash when paying bills
  • Surprises when cash is low
  • Reactive not proactive
  • Never optimize it
Challenge #5: Growth Without Cash
  • Want to expand
  • But no cash to fund it
  • Need to borrow (expensive)
  • Or can't grow at all
What Happens After Cash Assessment
If We Score High (80%+):
Cash is healthy. We'll maintain and optimize. Focus on other areas.
If We Score Medium (60-80%):
Cash is okay but could be better. Week 4 will optimize cash flow. Power of One methodology. Accelerate collections.
If We Score Low (<60%):
Cash is a problem. Week 4 will be critical. Need to fix immediately. Limits all other improvements.
Taking Action
COMPLETING YOUR ASSESSMENT
Practical Guide to Honest, Useful Responses
Before You Start
Mental Preparation:
Remember:
  1. This is not a test (no right or wrong answers)
  1. This is not a performance review (won't affect your evaluation)
  1. This is not about blame (we're assessing systems, not people)
  1. This is about reality (honesty helps us improve)
Your Mindset:
Think like a scientist:
  • Observe objectively
  • Report what you see
  • No judgment, just facts
  • Data helps us improve
How to Answer Each Question
The Rating Scale Explained:
Most questions use a 1-5 scale:
1
5 = Strongly Agree / Always True
  • This happens 90%+ of the time
  • We're excellent at this
  • Competitive advantage
2
4 = Agree / Usually True
  • This happens 70-90% of the time
  • We're good at this
  • Room for improvement
3
3 = Neutral / Sometimes True
  • This happens 40-70% of the time
  • Inconsistent performance
  • Sometimes yes, sometimes no
4
2 = Disagree / Rarely True
  • This happens 10-40% of the time
  • We struggle with this
  • More often no than yes
5
1 = Strongly Disagree / Never True
  • This happens less than 10% of the time
  • We're weak at this
  • Major gap

"I Don't Know" Option: Use it if you genuinely don't know. Better than guessing. Valuable data (shows information gaps).
Tips for Honest Assessment
Tip #1: Think of Recent Examples
Don't think about:
  • How things should be (ideal)
  • How they used to be (nostalgia)
  • How they will be (future)
Think about:
  • Last month's actual experiences
  • Specific recent examples
  • Current reality
Tip #2: Use Your Gut
If question is: "Do we have clear accountability?"
And you think: "Well, mostly, but there was that thing last week where nobody knew who was handling the member complaint, and there's ongoing confusion about whether operations or events manages room bookings..."
Your gut is saying: Score 2-3 (not 4-5)
Trust that feeling.
Tip #3: Don't Average Up
If something works great 1 day per week but fails 4 days per week:
  • Don't think "it works 20% of time, so score 2"
  • Think "it fails 80% of time, so score 1"
Grade on consistency, not best case.
Tip #4: Compare to Best Practice
Think about:
  • World-class companies
  • Best coworking spaces you've visited
  • Companies you admire
How would they score? That's the standard.
Tip #5: Separate "Like" from "Effective"
You might LIKE someone but know they're in wrong role. You might DISLIKE a process but admit it works.
Assess effectiveness, not preference.
Common Assessment Mistakes
Mistake #1: Political Answers
  • Scoring high because you don't want to seem negative
  • Scoring low to make a point
  • Coordinating answers with others
Why It's a Problem:
  • Garbage in = garbage out
  • We can't fix what we don't see
  • Wastes everyone's time
Mistake #2: Comparing to Past
  • "We're way better than we used to be!" (Score 5)
  • But compared to where we need to be? (Actually Score 3)
Why It's a Problem:
  • We're assessing current state, not improvement
  • Standard is "world-class," not "better than before"
Mistake #3: Explaining Away Problems
  • "Yes, but that's because..." (external factors)
  • "It's not that bad because..." (rationalizing)
  • "Everyone has this problem..." (normalizing dysfunction)
Why It's a Problem:
  • We need to see problems clearly to fix them
  • Explanations don't help us improve
Mistake #4: Over-thinking
  • Spending 10 minutes on each question
  • Trying to calculate perfect score
  • Worrying about exact number
Why It's a Problem:
  • First instinct is usually right
  • Perfect precision isn't the goal
  • General accuracy is enough
After You Submit
What Happens Next:
Step 1: Anonymous Aggregation
  • All responses combined
  • Individual answers stay confidential
  • We calculate average scores
Step 2: Team Discussion
  • Where are our biggest gaps?
  • Where do we disagree most?
  • What surprises us?
Step 3: Prioritization
  • Which Decision needs most attention?
  • What's the sequence of fixes?
  • Where do we start?
Step 4: Action Planning
  • 5-week plan addresses the gaps
  • Each week targets specific areas
  • We track progress quarterly
Your Role After Assessment:
  • Participate in discussion openly
  • Share examples supporting your scores
  • Help brainstorm solutions
  • Commit to improvement process
Making Sense of the Data
INTERPRETING THE RESULTS
What Scores Mean and What We'll Do
Understanding Score Ranges
For Each Decision Area:
80-100% (4.0-5.0 average):
  • Status: Strength
  • Meaning: We're good here
  • Action: Maintain and refine
  • Priority: Low (focus elsewhere first)
60-79% (3.0-3.9 average):
  • Status: Moderate
  • Meaning: Some good, some gaps
  • Action: Systematic improvement
  • Priority: Medium (address after crisis areas)
40-59% (2.0-2.9 average):
  • Status: Weak
  • Meaning: Struggling in this area
  • Action: Major overhaul needed
  • Priority: High (focus area for transformation)
Below 40% (<2.0 average):
  • Status: Crisis
  • Meaning: Critical weakness
  • Action: Immediate intensive attention
  • Priority: Urgent (start here)
Likely Scenario for C-Space
Based on typical growing coworking spaces:
70%
People
Moderate
  • Some great team members
  • Some gaps and misalignments
  • Accountability could be clearer
60%
Strategy
Moderate
  • We know we're good
  • But can't articulate exactly why
  • Not documented or measured
65%
Execution
Moderate
  • Things work but require heroics
  • Inconsistent processes
  • Too much drama
75%
Cash
Moderate-Strong
  • Profitable and stable
  • But could optimize cash flow
  • Not tracking it systematically

Overall: 67.5% - Solid foundation, significant room for improvement
What This Means
The Good News:
  • We're not in crisis
  • We have foundation to build on
  • Improvements will have big impact
The Reality:
  • We're not world-class yet
  • We have work to do in all areas
  • But that's why we're doing this
The Opportunity:
  • Each 10% improvement compounds
  • All four areas support each other
  • We could hit 85%+ within a year
The Improvement Plan
Q4 2025 (Weeks 1-5):
  • Assess honestly (that's this!)
  • Build foundation in all areas
  • Focus on Strategy (Week 2) and Execution (Week 3)
  • Launch new systems (Week 5)
Q1 2026:
  • Focus on 1-2 Rockefeller Habits
  • Strengthen weakest Decision area
  • Quarterly reassessment
Q2 2026:
  • Focus on next 1-2 Habits
  • Continue strengthening
  • Measure progress
Q3-Q4 2026:
  • Continue systematic improvement
  • Aim for 85%+ in all areas
  • Become truly scalable
Common Concerns
YOUR QUESTIONS ANSWERED
Common Concerns About the Assessment
"What if my score is different from others?"
That's actually valuable!
Disagreement shows:
  • Different perspectives (you see things others don't)
  • Different experiences (your role gives unique view)
  • Gaps in communication (we need to align)
Example:
If GM scores Execution at 4 (things seem smooth from their view)
But front desk scores Execution at 2 (they see all the daily chaos)
That gap is important data. It means:
  • GM isn't seeing real daily challenges
  • Need better information flow
  • Systems seem good from top, broken at bottom
"What if I'm wrong?"
There's no "wrong" in this assessment.
You're reporting your experience and perception. That's valid data.
If you score something low and others score it high:
  • Maybe you're seeing something they're not
  • Maybe your role is more affected
  • Maybe we need to investigate why experiences differ
All valuable.
"Will this affect my job or evaluation?"
Absolutely not.
This assesses the COMPANY, not individuals.
Low scores say:
  • "The system needs work"
They do NOT say:
  • "You're doing a bad job"
We want honest feedback to improve the system.
"What if leadership doesn't like my answers?"
They will like honest answers more than dishonest ones.
Leadership WANTS to know the truth. That's why we're doing this.
Hiding problems helps no one:
  • Problems don't go away
  • They get worse
  • We can't fix what we don't see

Your honesty is a gift to C-Space.
"Can I explain my scores or just give numbers?"
Most questions are just ratings.
But there will be open-ended questions where you CAN explain:
  • "What's our biggest People challenge?"
  • "What would most improve execution?"
  • "What should we prioritize?"
That's where you share context and examples.
"How long will this take?"
Plan for 20-30 minutes.
Don't rush:
  • Read each question carefully
  • Think about recent examples
  • Give honest rating
  • Move to next question
But don't overthink:
  • First instinct is usually right
  • General accuracy is enough
  • Perfect precision isn't needed
"When will we see results?"
Timeline:
  • This Week: Complete assessment
  • Next Week: Discuss results as team
  • Weeks 2-5: Address gaps systematically
  • January 2026: New systems launched
  • March 2026: Quarterly reassessment
You'll see changes starting Week 2.
Closing Thoughts
FINAL THOUGHTS
The Power of Honest Assessment
Why This Matters
You're about to help C-Space:
  • See ourselves clearly
  • Identify where to focus
  • Build the right foundation
  • Scale successfully

Your honest assessment is essential.
Without it:
  • We'd work on wrong things
  • We'd miss critical gaps
  • We'd waste time and energy
  • Transformation would fail
With it:
  • We focus on what matters most
  • We fix real problems
  • We build on real strengths
  • Transformation succeeds
The Bigger Picture
This assessment is just the beginning.
It's like:
01
Get on the scale
(see current weight)
02
Design nutrition and fitness plan
03
Execute the plan
04
Get on scale again
(see progress)
05
Adjust and continue
We're at Step 1.

Honest weigh-in = Smart plan = Real results
Your Commitment
As you complete this assessment:
I commit to:
  • Being honest about current reality
  • Not scoring politically
  • Thinking about recent examples
  • Using the ratings thoughtfully
  • Answering all questions
  • Sharing context where helpful
  • Trusting the process
I understand:
  • This assesses systems, not people
  • Low scores aren't criticisms
  • My perspective is valuable
  • Honesty helps everyone
  • We're all in this together
Let's Begin
You're ready to complete the 4 Decisions Assessment.
Remember:
  • Take your time (20-30 minutes)
  • Think of recent examples
  • Be honest, not political
  • Trust your gut
  • "I don't know" is okay
  • Your input matters
After you submit, we'll:
  • Aggregate all responses
  • Discuss as a team
  • Prioritize focus areas
  • Build our transformation plan
This is the first step in C-Space's journey from good to great.
Thank you for your honest participation. Let's scale up! 🚀
HOW TO ACCESS THE ASSESSMENT
The assessment will be shared via:
  • Online survey link (most likely)
  • Or paper form if preferred
When to complete:
  • [Specific deadline to be announced]
  • Block 30 minutes on your calendar
  • Find quiet space to think clearly
Technical support:
  • If you have questions about questions, ask [person]
  • If you have technical issues, contact [person]
  • If you need more time, let [person] know
After submission:
  • You'll receive confirmation
  • Results will be shared with team [date]
  • Discussion will happen [date]
ASSESSMENT COMPLETION CHECKLIST
Before Starting:
  • â–¡ Read these lecture notes completely
  • â–¡ Block 30 minutes of uninterrupted time
  • â–¡ Find quiet space to focus
  • â–¡ Have recent examples in mind
  • â–¡ Commit to honesty
While Completing:
  • â–¡ Read each question carefully
  • â–¡ Think about last 30 days specifically
  • â–¡ Use rating scale thoughtfully
  • â–¡ Trust your first instinct
  • â–¡ Take breaks if needed
After Completing:
  • â–¡ Submit assessment
  • â–¡ Don't discuss answers with others yet
  • â–¡ Wait for team discussion
  • â–¡ Prepare to share examples in meeting
  • â–¡ Stay open to others' perspectives
You're ready!
Thank you for your thoughtful participation in C-Space's transformation.